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Thursday, March 13, 2008

The incredible shrinking newspaper constituency

Major American newspapers have lost 10% of their circulation in the last four years. This, according to Editor & Publisher.

Most interesting takeaway statistics:
  • The 10% decline was 1,400,000 subscribers, meaning there are an estimated 12.6 million subscribers.
  • The LA Times lost over 200,000 subscriptions over the last four years, accounting for 20% of their circulation.
  • The San Francisco Chronicle lost 140,000 subscriptions over the last four years, accounting for almost 30% of their circulation.
  • Boston Globe: -20%
  • New York Times: -7%.
  • USA Today: +2%
  • New York Post: +2.3%
  • Part of the change based on the introduction of the National Do Not Call List.
Additionally,
  • There are approximately 303 million people in the United States, according to the US Census Bureau.

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