"The first thing to understand is that the story of the Cult of Tom is at heart the story of a booth. A video confessional booth. A video confessional booth for our office. A video confessional booth for our office with unwavering devotion to our director as its fundamental theme."
Between 2007 and 2008, a handful of my colleagues from Google Santa Monica built our own video booth. It was a labor of love, as was the public site I built to commemorate it. The shrine's shrine, you may say.
It is my sincere hope that by sharing this with you it will motivate you to go do your own crazy stuff. So please, read it and enjoy it.